As a product manager, one of the most challenging tasks is deciding which features to build next. With user feedback coming from various sources like support tickets, emails, surveys, and social media, it can feel overwhelming to sift through all that information and prioritize what’s most important.

Feature prioritization is one of the most critical tasks for product managers. The features you choose to build can define the success of your product, but getting that decision wrong can lead to wasted resources and user dissatisfaction. Yet, many product managers still struggle with feature prioritization due to common mistakes that can easily be avoided.